How Often Do You Think About This When Building Your Brand?
Don’t do it for the money! Brand positioning and brand development are extensions of your ideal goals as an individual. Would you give your life for a car, or a house? Ensure that your goals are worthy and fulfilling to you as a person, and you’ll always have the energy to engage your internet business. Understand that at the core, then you can function better to position and develop your brand. Those are the most important lessons I learned working with Yusuf Chowndry, owner of Online Business Owners, at the Online Marketing meet up group. Yusuf explained Brand Positioning and Brand Development as follows:
Apple is positioned on the tablet market, yes? Google in search engine, etc. So how do you position your brand to your business? The basic principle is this: Giving. Educate, teach, provide tips, and help others. All of those default you to the authority on your business.
There are plenty of online service providers that can assist you with brand development at low cost. Beware that you get what you pay for. However, service providers in websites like fiverr.com and elance.com are subject to the community’s judgment of their output. Good service providers love their high ratings. Logo, banners, brand promise (value provided, problem solved), and consistency develop your brand over a time period, as long as you remain engaged.
Brand Development for the internet
Your website is your real estate. It must be visible, credible, and have a CTA. Become familiar with that acronym, because successful business leaders understand that you must always be ready to “Call To Action.”
Finally, use search engine optimization (SEO), email, and social media to your advantage. Now that you are ready to begin, answer these questions:
Who are you?
What do you offer? What do you do?
Who is your target market?
What is your solution to your market needs?
What results and promise can you deliver?
Why are you passionate about it?
“When I dare to be powerful – to use my strength in the service of my vision, then it becomes less and less important whether I am afraid.” Audre Lorde
Author: Eliud Lamboy
Eliud “Elliott” Lamboy is the CEO and co-founder of Br8kthroo Corp. His work at Br8kthoo began after transitioning from public service helping veterans improve their lives. He is also a veteran of Operation Enduring Freedom in Afghanistan and Operation Iraqi Freedom, working as a flight nurse in hostile environments. He now brings those core values of “service before self” and “excellence in all we do” to his civilian duties.